Marketing Rebrand

At Kishwaukee College, I worked for the office of Admissions, Registration, and Records (ARR) as the College’s first Coordinator of Recruitment and Orientation. My responsibilities in this role varied from working directly with prospective and new students to working on recruitment and marketing materials in conjunction with the Marketing Department.

Given my unique perspective as both a campus administrator and recruiter, I was able to provide Marketing with additional information about what was on students’ minds as they considered attending the institution. In working with Marketing, I advised on numerous redesign projects, including updating the look and feel of the viewbook for prospective students–a design that was later translated to the catalog and other materials. The new viewbook and catalog designs were transitioned from being traditional, text-heavy, and populated with generic stock photos to pieces that were vibrant, visual, and designed to showcase actual students on campus engaging in the College’s many opportunities and activities.

• Full Viewbook Design
• Full Catalog Design
• College Night postcard and poster. Although a distinct design from the viewbook and catalog, the college night postcards and other materials reflected the same colorful, energetic elements as the viewbook and catalog.
• Steps for Getting Started Brochure, a piece that I developed based on the questions I heard from prospective students at recruitment events. For this piece, I created the content and provided direction on the overall look and layout.
• Other Communications
  • Constant Contact newsletters were regularly sent to prospective students
    • Constant Contact welcome e-mail content (not formatted)
    • Constant Contact Topic Calendar
  • Orientation Welcome Letter on Letterhead on letterhead (given to students in folders at orientation)
  • Sample Instant Info packet for prospective students (students could customize based on program and student services interests)

Enrollment Management: Recruitment Strategies

In this role, I co-chaired a Marketing and Recruitment committee with the Director of Marketing & Public Relations. The Vice President for Student Services charged our group to develop recruitment strategies to present to the Enrollment Management Committee. For this project, the Director of ARR and I worked with groups across campus to develop both recruitment recommendations and measurements of success for both Admissions and Orientation, as demonstrated in the two Departmental Key Indicators documents.